RECEIPT #JOSHUA
JAN 10, 2025
PREDICTION BY
Joshua Lowcock“DIY, at-home health-testing products bought over the counter will continue to grow. … In 2025, we’ll see organizations with future-focused data strategies set themselves apart by producing deeper and more tightly integrated omnichannel marketing campaigns.”
FOLLOW-UP
At-home diagnostics continued to grow as a significant consumer health category through 2025-2026. Simultaneously, retail media networks and sophisticated brands leveraged first-party data for integrated omnichannel campaigns, demonstrating the differentiation of 'future-focused data strategies'.
ORIGINAL SOURCE
Quad